The government of Gilgit-Baltistan has initiated a groundbreaking plastic-free program aimed at preserving the region’s pristine environment. This collaborative effort with a beverage company marks a significant step towards reducing plastic waste in the picturesque northern areas of Pakistan.
With a contribution of over PKR 30 million, two crushing and baling facilities in the Shigar and Ghizer Districts to recycle PET plastic bottles.
The program, which emphasizes the importance of sustainability, aims to eliminate the use of single-use plastics and promote eco-friendly alternatives.
Coca-Cola Company is providing both financial support and technical expertise, while the Gilgit-Baltistan government is ensuring the implementation of necessary policies and infrastructure improvements.
Speaking at the inauguration on July 19, Additional Chief Secretary, Gilgit-Baltistan, Capt. (R.) Mushtaq Ahmad said, “Gilgit-Baltistan’s economy depends on the millions of tourists we receive every year and the waste management has been a serious concern. We are thankful to Coca-Cola for supporting the local administration and encouraging the people of Shigar to adopt better waste management practices.”